Lumi, which stands for “Love U Mean It”, makes USDA certified organic cold-pressed, high pressure processed fruit and vegetable juices so that you can easily get your daily servings of fruits & veggies in one 10 oz juice bottle! Lumi is a commitment to our customers that we truly love you, and mean it, and we want you to love yourself and the people you care about so we make real food the way nature intended. 

Lumi was born in the aisles of Whole Foods during my second year of business school. Inspired by the idea that healthy choices start at the grocery store, I envisioned bringing a delicious and nutritious organic juice to the shelves that would encourage people to approach healthy eating as a lifestyle, not a "quick fix."

Launched in 2013, we were the first organic juice brand to have a fully integrated manufacturing facility. Additionally, we were the first juice brand on the East Coast with a Hiperbaric High Pressure Processing (HPP) machine. With no additives and HPP as the backbone of our competitive edge, we are focused on disrupting the health food industry by changing the way people consume food to help you live a healthier life.

Hope you will join us in the food revolution!

Love U, Mean It from our kitchen to yours!


Founder & CEO



Hillary Murray